Measured 2026-08-01

What changed, and what it is costing

A side by side of the home page as it stands today against the concept, then the specific changes in order of what they cost the farm. Every figure below was measured against the live site and can be checked in a minute.

Both panels scroll. Switch to Phone for the difference that matters most, since that is where most of this traffic arrives.

The site today, desktop view — The site todaylittle-star-farm.com

The concept, desktop view — The conceptThis build

Worst first

Six changes, in the order they cost money

Two paying pages live at Wix's duplicate-page addresses

Today: The Private U-Pick page is published at /copy-of-groups-1 and the Field Trips page at /copy-of-groups-3. Both return HTTP 200, both are listed in the sitemap the site submits to Google, and the canonical tag on each page names that same address, so search engines are being told those are the correct URLs. Both sit in the live navigation under Events and U-Pick.
In the concept: Those pages become /private-u-pick and /field-trips. Every address is written from the name of the page, so nothing carries the trace of how it was made.
What it costs: These are two of the highest-value pages on the site. Private U-Pick is $40 per person and Bloom and Learn is $15 per student with a ten student minimum. A teacher forwarding a link to a principal, or a partner sending one to a spouse, is sending an address that reads like an unfinished draft.

Phones are served a fixed 320 pixel layout

Today: Requested with an iPhone user agent, the site returns the tag width=320, user-scalable=yes. The page then lays out in 320 pixels however wide the phone is, and the browser magnifies the result to fill the screen. That is a 1.22x enlargement on a 390 pixel iPhone, and 1.34x on a 430 pixel Pro Max.
In the concept: The layout reads the real width of the device and composes for it, so a wider phone shows more rather than the same thing blown up.
What it costs: This farm's photographs are the product, and magnifying a 320 pixel layout is what makes them arrive soft. It also means the extra screen a customer paid for shows no extra content.

The home page does not say when the farm is open

Today: The home page carries one date, in a typed banner reading Open now through 8/2 for 2026, plus the line Open now for 2026. The opening date, the hours, the admission price and the August pop-up dates are all real and all published, but they live on the U-Pick page, not on the page people land on. The banner is typed by hand, so it turns stale on its own the day the season ends.
In the concept: The farm's whole year sits on the home page: market season, U-Pick evenings with their hours and price, and every August pop-up date. It is written as content, so a date changes in one place.
What it costs: When can I come, and what does it cost, are the two questions every visitor arrives with. Today the home page answers neither, and the one date it does show stops being true on August 3rd.

Shared links arrive with no picture

Today: The home page declares twitter:card as summary_large_image, which promises a large picture, but no og:image or twitter:image is set anywhere on the page. So a link pasted into Facebook or a text message renders as a plain text card with no photograph.
In the concept: A hand-cut bouquet of their own zinnias is set as the share image, sized 1200 by 630, with written alt text.
What it costs: Facebook is where this farm already tells people about weather and hours, and it is the channel where a missing photograph costs the most. A flower farm's link should arrive with a flower in it.

The home page ships 876,535 bytes of HTML

Today: One request for the home page returns 876,535 bytes of HTML, before a single photograph loads. Asked for with a phone user agent it returns 935,604 bytes, so the phone is sent more markup than the desktop.
In the concept: The same home page, carrying more written content than theirs does, is served in 93,254 bytes. That is a ninth of the markup for a page that says considerably more.
What it costs: This is a farm on a gravel road outside the city limits, and a good share of the people reading about it are doing so on a phone signal to match. Every one of those bytes arrives before the first flower does.

The footer still reads 2023

Today: Every page ends with a copyright line reading 2023, and with the line Proudly created with Wix.com beside it.
In the concept: The year is generated, so it is right every January without anyone remembering to change it, and the footer carries the farm's own address and contact details instead.
What it costs: A three year old date at the bottom of the page is the kind of small thing a careful visitor notices, and it undercuts a season page that is genuinely current.

Already right

What the current site gets correct

The groundwork here is in better shape than the list above suggests, and none of it needs redoing. It carries straight across.

A LocalBusiness ld+json block with the full street address, zip code and phone number
Open Graph and Twitter card titles, descriptions and site name, all filled in
A canonical tag on every page and a clean robots.txt
A real submitted sitemap, split across pages, events, products and bookings
A genuine heading structure on the home page: one H1 and eight H2s
Written page titles that name the service and the town, not just the business

Every figure on this page was taken from little-star-farm.com on August 1st, 2026, using a plain page request and a headless browser. Nothing here is an estimate.